Dealing mainly in invitations and stationary, Lace & Laser wanted a wordmark, logo and branding guidance to complement their business and make it memorable. The marks and look are simultaneously soft, yet bold and speak directly about what Lace & Laser is capable of.
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WORDMARK
The client asked for a wordmark using a script font and this one was chosen for its elegance, balance and stroke. It was then structured to make the wordmark legible in almost all sizes and applications (stamping, engraving, etc.).
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SUBMARK
The submark acts as a secondary logo for use in applications where the original logo doesn't work as well (e.g. smaller spaces). This submark is a literal representation of Lace & Laser, with straight laser beams running through the center (laser cutting) and flowy, lace fabric softening the sides.
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MAKING THE WORD MARK
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